Omnibus Speaker Series: Marcus Collins

“For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be”

Leading Cultural Scholar, Award-Winning Marketer and Coach, University of Michigan Professor

Collins‘s work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.

Learn more at pfw.edu/omnibus